Consumer Packaged Goods

Form Follows Function
Many CPG packages have literally not changed in a century or more. Besides the package materials, product, and operations, they remain the same since inception. A quintessential example is the toothpaste tube. It's an elongated tube with a welded nozzle and a toque-on or integral closure. We accept dispensing too much product, making a mess, and wasting money. We put up with having to crush/roll/pound/fold/over-squeeze the tube package in an attempt to get all the product out. Why is it OK?     

Solution: Function Follows Form

1TOUCH first redefines the 1/2 sided semi-rigid organic formed material. The light-pressure push of the dome-button dispenses a dollop without mess or waste consistently till full evacuation.