Beauty Care / Lux Goods

Predictable Paradigm
Many Beauty Care brands utilize soft geometric and simplified shapes and form languages in rigid and squeezable blow-molded and/or injection-molded plastic packages. Brands are further differentiated with material detailing, surface enhancements and/or embellishments. Old-fashioned methods of dispensing is the predicable paradigm. Lux Goods utilize similar shapes and materials with a more exquisite twist, which includes more expensive, exotic materials and/or hand-made treatments to elevate the feeling of hand-made value and preciousness.   

Solution: Multi-Dimensional Innovation

1TOUCH departs from the form-norms with new aesthetics and an unexpected fine spray dispense. The usual business model is subscription-based with refills in a stunning OTG hard case.